The National Pension Scheme Authority is Zambia’s state pension provider. They provide pensions for Zambia’s workforce from which both the employer and employee contribute. They have recently embarked on an information campaign to increase the number of employers who pay into the pension fund, especially those who employ domestic staff.

The video borrows its design style and imagery from an existing campaign from India. The characters and content have adapted to be more appropriate to a Zambian context. Chilu Lemba provides the voiceover, a voice you will have heard if you have watched television in southern Africa.