Reel Nature brings all the knowledge of Zambia’s wildlife that Philip Jeffery and Tyrone McKeith share and uses to assist documentary film crews in Zambia’s national parks. They aim to be a one-stop-shop for film crews by providing support, equipment, and specialised vehicles. They have worked with the BBC, Discovery Channel, and the Travel Channel.

The giraffe perfectly reflects the company’s scope, scale, and vision, with its crane-like neck allowing it to reach the perfect shoots or “shots” as it were. The primary logo displays the length of the giraffe’s neck over three frames of a filmstrip. The secondary symbols consist of the filmstrip’s top frame and the giraffe’s head to make the logo more adaptable.