Our New Normal
Life in a pandemic has been anything but ordinary. Companies have had to adapt to keep their workforces healthy and able to provide for their families. Syngenta has partnered with Tandem to help inform their workforce on continuing working safely during this pandemic. They thought the best way was with an explainer video.
The video follows a day in a factory worker's life, initially starting the day not taking any necessary precautions. It ends with him falling sick and waking up from this nightmare. He goes through his waking day following all the required precautions, such as mask-wearing on public transport, hand-washing, and physical distancing. The video is available in several languages including local Zambian vernacular, Swahili, to name a few. I adapted the explainer video to a middle-eastern context for the Arabic and Turkish language videos.