Musekese Conservation was founded by Philip Jeffery and Tyrone McKeith of Jeffery & McKeith, to protect the Kafue National Park’s ecology. Their primary focus is to establish law enforcement and research initiatives that preserve wildlife and communities within the Kafue National Park.

The main logomark features the African Leopard, an animal that is ever-vigilant and prepared. The Musekese Conservation team shares the same traits as the animal, ready to respond when there is a threat to the park’s wildlife. The yellow and black colour scheme, enclosed in a circular mark, serves as a beacon to the conservation of Kafue National Park, and a stern warning to those who threaten it.