Our New Normal

During the COVID-19 pandemic, global agribusiness Syngenta partnered with Tandem to communicate new workplace safety protocols to their workforce across multiple African and Middle Eastern markets. The challenge: create content that could work across languages, cultures, and varying levels of health literacy.

The animated explainer follows a factory worker's day, first ignoring safety measures, then experiencing the consequences, before restarting the day and doing it right. I designed and animated all characters and environments, then adapted the visual style for Middle Eastern contexts for the Arabic and Turkish versions. The final series was delivered in multiple languages including local Zambian vernacular and Swahili, reaching workers across significantly different cultural settings.