Jeffery & Mckeith Safaris

Jeffery & McKeith is one of Zambia's few owner-run safari operations, offering highly personal experiences in the Kafue National Park alongside sister ventures in conservation (Musekese Conservation) and wildlife filmmaking (Reel Nature). They needed a cohesive brand family that expressed the depth of their expertise and their personal relationship with the land.

The identity's centrepiece is a custom ampersand crafted from the form of a Sable antelope, an animal native to Kafue whose curved horns and distinct markings made it the perfect structural reference. The two campsites, Musekese and Ntemwa-Busanga, each received individual sub-brands, Musekese using the Camel-foot tree's leaf, Ntemwa-Busanga using the facial markings of a cheetah, unified by shared typography and tone.