Elephant Charge Program

The Elephant Charge is Zambia's premier off-road fundraising event, an annual 4x4 challenge through remote wilderness that raises money for conservation through education. The event programme needed to do two jobs: function as a practical guide for participants and sponsors, and serve as a collectible piece of event culture in its own right.

The design leans fully into the event's character: grungy type, paint-splatter textures, and tread-mark motifs set against an earthy but high-energy palette. Photography from the previous year's event is cut out and bled into the bottom margins across spreads, giving the booklet a raw, immersive quality. The result was a programme that participants kept long after the weekend, which is exactly what a conservation fundraiser needs its printed collateral to do.