Our mutual connection with Tandem connected Ngozika Onyekwelu and me to work together. Ngozika returned to her motherland of Zambia with a yearning and desire to do her part to bring social change. Zambia has a severe problem with litter, specifically plastic waste. It is near impossible to find an urban setting without plastic bags and bottles lying around. The Bright Future Project aims to provide sustainable recycling services to Lusaka and beyond.

We wanted to make a fun, approachable brand that helps inspire people to work towards a “bright future”. A fun and modern script combined with a rounded quirky san-serif create the wordmark. Bold chunky rays radiate from the dot of the “i” creating a joyful sunrise. The beams of the sun form a heart-shape when used as a logomark.